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Media & Press Coverage
  1. Australian Television Show - November, 2008. "Bill Pollock and the Mature Worker"  View TV Segment

  2. Drake - October 3, 2008. "Drake's Prime50 puts the mature workforce back to work"  View Press Release

  3. The Hamilton Spectator - October 18, 2008. "It looks more like freedom 95 today"  View Article

  4. The Best Kept Secret - September 24, 2007. "Going back to work"  View Article

  5. The Globe and Mail - March 17, 2007. "Are we facing a job market of Frankenworkers?"  View Article

  6. The Globe and Mail - February 2, 2007. "Would a veteran have fumbled?"  View Article

  7. yorkregion.com - December 7, 2006. "Province on verge of changing retirement laws"  View Article

  8. The Globe and Mail - August 5, 2006. "Thinking of working past 65? Think again"  View Article

  9. The Hamilton Spectator - July 28, 2006. "Many retirees are using their 'third life' to embrace dream career"  View Article

  10. CA Magazine - June 2006. "50 is the new 25"  View Article

  11. The Globe and Mail - Report On Business - June 2, 2006. "Freedom 55? No thanks, I'd rather be working"  View Article

  12. National Post - May 9, 2006. "When golden years mean a job"  View Article

  13. The Globe and Mail - February 4, 2006. "'Working retired' in demand as work force ages"  View Article

  14. Drake International - January 31, 2006. "Drake promotes Canada's mature workforce with acquisition of Prime50"  View Article

  15. The Windsor Star - November 24, 2005. "Senior workers untapped resource in job market"  View Article

  16. The Toronto Sun - November 5, 2005. "Where are all the job offers?"  View Article

  17. Niagara This Week - September 30, 2005. "Downsized over-50 crowd finds an ally in Prime50"  View Pages 1, 2

  18. Edmonton Commerce News - September Issue. "Job quality - the key to older workers"  View Article

  19. Halifax Herald - September 12, 2005. "Far from the pasture"  View PDF 1, 2

  20. Business in Vancouver - September 6, 2005. "Prime50 retooling retirement for the greying workforce"  View PDF

  21. The Vancouver Sun - August 5, 2005. "Site caters to mature job hunters"  View Article

  22. The Globe and Mail - July 4, 2005. "Hung out to dry in mid-life"  View Article

  23. Prime50 Media Release - July 4, 2005. "Newest centre in Vancouver"  View PDF

  24. The Halifax Daily News - June 30, 2005. "For mature audiences"  View Article


  25. Saskatoon Star Phoenix - June 29, 2005. "New life for older workers"  View Page 1, 2

  26. Forever Young Newspaper - June 28, 2005. "Employment boom for older Canadians"  View Article

  27. Business Edge - April 12, 2005. "Over-50s get boost in tough job market"  View Article

  28. CanadaJobs.com - April 5, 2005. "Over 50 and looking for work?"  View Article

  29. Business Executive Magazine - March 2005. HRPAO Feature "The Human Element"  View PDF

  30. Dundas Star and Ancaster News - February 28, 2005. "Employment service helps older workers"  View PDF

  31. The Globe and Mail - January 29, 2005. "Time for some new tips for older job seekers"  View PDF

  32. Windsor Star - January 2005. "Over 50 wanted"  View PDF

  33. Profit Guide magazine - December 2004. "Hiring older workers"  View PDF

  34. York Region Business Time - November 2004. "50-Plus workforce often overlooked"  View PDF

  35. "Hiring Older Workers" Article from Les Affaires, "Barry Witkin, President and founder of Prime 50+, an organization newly created for the age 50+ job seekers and the employers who want to hire them, suggest that companies who downsized them and are required to pay the obligation for the pension plan of the age 50+ employees, should ask Ottawa to finance a part of the hiring of older workers and also, ask all provinces to put an end to mandatory retirement (it has already been done in Quebec). Previously a Chartered Accountant, now retired, Barry Witkin created Prime 50+ during the summer of 2003 to help workers 50 years old and older to find work and to offer employers a bank of employees in this category. The organization already has three offices in Ontario and wants to expand in Canada, as well as in Quebec."  View PDF (french version)

  36. In a C.D. Howe Institute's Commentary, "Aging Populations and the Workforce: Challenge for Employers", William B.P. Robson, Senior Vice-president and Director of Research reviews the demographic shift in the working population and notes that workers aged 50+ will be needed to fill the gap. Barry Witkin, a retired Chartered Accountant, has started Prime50 to promote the 50+ age group to employers in "Answering The Need For A Changing WorkForce"; Vancouver Island News Group: Nanaimo News Bulletin, Lifestyles, Saturday, Nov. 13, 2004, Page: 0031.

  37. On Monday March 26, 2004, CBC Radio One broadcast a documentary with host Anna Marie Tremonti that explored the issues of people who need to continue working even if they would like to retire. Barry Witkin was interviewed and gave his insight on the plight of the 50+ workers who can't retire as well as those 50+ individuals who are seeking employment opportunities.

  38. CBC Radio One FM broadcast a program "Sounds like Canada" hosted by Shelagh Rogers on Tuesday March 2/04 at 10:15 am which discussed the difficulties that the 50+ individual is having in obtaining employment opportunities.  The  50+ unemployed guests interviewed: was  62 year old man from Halifax, formerly a 35 year employee of Kodak, and a  57 year old woman  from Toronto, an administrative support person both of whom shared their experiences over the past year on how they were desperately trying to find a job. Prime50 Employment Services was asked by the CBC to provide case studies from their database of job seekers so that listeners could hear heart wrenching stories of the difficulties of the 50+ workforce getting jobs. It was on this basis that Prime50 was established because of all the false perceptions and myths of the 50+ workforce and the need to have a specialized company dedicated to the needs of the 50+  to be the catalyst for change in the workplace by providing employment opportunities and career services to the 50+ and give them the tools and confidence to enhance their chances for employment.

  39. Barry Witkin, a member of the advisory group of CARP's Award for the "Best Employers for the 50+" has written an article for the Oct/Nov issue of the "Carp Action" supplement of Prime50 Magazine on the "Tips and Facts on Employment Issues for the 50+ person."

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